Professional Experience

Senior Marketing Manager, Arizent

October 2022 – March 2026

Arizent, formerly known as SourceMedia, is a B2B digital media company. The company's leading financial services brands include American Banker, The Bond Buyer, Financial Planning, Accounting Today and National Mortgage News, as well as professional services brands, like Accounting Today, Employee Benefit News and Digital Insurance.

  • Led full-funnel marketing strategy for a $10M+ portfolio, developing integrated demand generation programs across email, paid media, content, partnerships, webinars, and events to drive pipeline growth and revenue.

  • Repositioned flagship events generating $3M+ in annual revenue to strengthen market differentiation and audience engagement in competitive markets.

  • Developed and executed integrated multi-channel campaigns across email, paid media, social, partnerships, and owned channels, driving a 640% increase in registrations within six weeks.

  • Owned paid media strategy across LinkedIn, Google, industry newsletters, and sponsorship channels to drive audience acquisition and conversion.

  • Managed lifecycle marketing programs including audience segmentation, lead nurturing, retention, and reactivation initiatives.

  • Implemented A/B testing and UTM frameworks to improve campaign performance, conversion rates, and attribution.

  • Measured campaign effectiveness through pipeline contribution, CAC, ROI, customer engagement, and revenue performance metrics.

  • Elevated brand storytelling through real-time social content and community engagement, growing LinkedIn followers by 448% within five months.

  • Partnered cross-functionally with editorial, design, programming, product, and business stakeholders to ensure successful execution of integrated marketing campaigns and achievement of revenue goals.

Director of Marketing, The Law Offices of Michael S. Lamonsoff

June 2022 – September 2022

  • Oversaw marketing strategy and managed a $1.7M budget to drive lead generation and brand awareness.

  • Improved email open rates by 23% through audience segmentation and lifecycle targeting.

  • Collaborated with radio stations Power 105.1 and Hot 97 to produce commercials, increasing lead count by 7%.

  • Managed marketing automation workflows to support lead tracking, campaign attribution, audience segmentation, and performance reporting.

  • Negotiated vendor contracts, reducing monthly media costs while expanding reach.

Marketing Director, Queen City Coffee Roasters

October 2021 – April 2022

  • Led go-to-market strategy across e-commerce, optimizing product positioning to drive engagement and sales growth.

  • Increased email open rates from 30% to 45% and grew the subscriber base by 27% through customer-centric campaigns.

  • Improved social engagement rate by 24% by interacting with followers and responding to user-generated content.

  • Leveraged cultural and seasonal insights to shape campaign timing and creative direction.

  • Developed influencer and retention campaigns to drive repeat purchases.

  • Executed grassroots, boots-on-the-ground marketing initiatives and community events that strengthened customer loyalty, increased local brand awareness, and deepened engagement within target markets.

Marketing Consultant, L.A.M.S

February 2019 – October 2021

This is the part of my journey where I ventured into working for myself. I moved to California to write a non-fiction book and sustained myself by freelancing. During this time, I provided marketing consulting services to clients in the apparel, tattoo, and real estate industries. I created and implemented detailed custom marketing plans for clients and crafted engaging copy for their websites and social channels.

Marketing Manager, Practising Law Institute (PLI)

June 2015 – February 2019

  • Owned end-to-end demand generation campaigns promoting professional education programs, publications, and an online research database, contributing to $14M+ in annual revenue.

  • Managed annual marketing budgets of $500K, ensuring efficient allocation across multi-channel initiatives.

  • Executed full-funnel lifecycle marketing campaigns focused on acquisition, cross-sell, upsell, and customer retention.

  • Launched and optimized digital campaigns that expanded brand reach across LinkedIn and YouTube.

  • Partnered with Sales and Product teams to forecast demand, optimize funnel performance, and support successful program and product launches.

  • Mentored marketing managers and cross-functional partners to strengthen execution of integrated marketing campaigns.

Marketing Database Specialist/ Practising Law Institute (PLI)

May 2014 – June 2015

As the Lead Specialist, I supervised a team of five, including two database analysts and three interns. Together, we managed the overall data integrity and growth for PLI's CRM with over 1.5 million leads and contacts. We improved the email deliverability rate to 98% by implementing data hygiene.

Special Accomplishments:

  • Improved the email deliverability rate to 98%, achieved by implementing data hygiene and maintenance tools.

Marketing Support Representative/ LabVantage Solutions, Inc

August 2012 – April 2014

LabVantage Solutions is the leading global laboratory informatics provider. As a Marketing Rep, I learned the importance of understanding industry trends and receiving customer feedback to improve our products and services.

Sales and Marketing Manager/ OMG Rnace

March 2011 – August 2012

At Rnace, I identified marketing opportunities by defining our target market, doing consumer research, implementing advertising, and studying our competitor's strengths and weaknesses.

Marketing Coordinator/ McGraw-Hill Companies

June 2010 – December 2010

As one of the "big three" educational publishers, McGraw-Hill introduced me to the corporate world. I was in charge of supporting the Marketing team with developing and promoting new and existing health and fitness higher education books and ebooks. I also hosted webinars to introduce professors to McGraw-Hill Connect. This position provided me with great public speaking opportunities that later became valuable in my career.

Education

  • Rutgers University

    Bachelor of Arts (B.A.), Journalism and Mass Media Studies

  • Union County College

    Associate of Arts (AA), Communications

  • UCLA Extension

    Creative Writing

Licenses & Certifications

  • Duke University Continuing Studies

    Digital Media and Marketing Certificate Program